With over fifteen years of experience in both agency and in-house marketing settings, Valerie’s focus is on planning and executing integrated marketing campaigns that creatively and effectively promote company goals. She brings a broad range of experience spanning financial services, manufacturing, consumer packaged goods, higher education, healthcare and more.
Bringing together a strategic and tactical mindset, Valerie’s efforts are always centered around the target market – understanding their needs, the user behavior, how they want to connect with the brand and the best ways to garner awareness, engagement, preference and loyalty over time. Valerie partners with Ignite clients and is responsible for all day-to-day communication as well as guiding projects from planning to development and completion.