Andrew is the EVP for strategic communication & brand marketing for DRIVEN360 and manages all brand and strategic communications for S²A Modular. Andrew joined DRIVEN360 after spending years as a key figure on the Sports & Entertainment Marketing-Global Media team at Oakley – integrating digital, social media, online editorial, global brand marketing and PR efforts. Having previously come from the Sprint Corporate Communications team, his diverse Integrated Marketing Communications expertise stretches across a variety of industries. With deep roots in public relations, de Lara began his career on the PR Team at the world-famous Los Angeles Lakers franchise – followed up by stints in the Entertainment business and PR/marketing agencies. More than 15 years of results is accentuated by his knack for creative writing.