Meet the Real Estate Tech Founder: John Rowland from S²A Modular

Who are you, and what do you do?

My name is John Rowland and I’m the president and co-founder of S2A Modular. I consider myself a visionary with a passion for designing homes, communities and real estate. My 20+ years of experience spans across land entitlement, land development and development feasibility analysis – but most recently, has shifted focus to engineering the most advanced, self-sufficient homes in the world.

After seeing a gap in the market, my partner Brian Kuzdas and I founded S2A Modular – the company to produce electrically self-sustaining, custom luxury homes. We’re changing the way the world understands residential buildings – creating a new standard in stylish design, construction speed, tailor-made features with high-end materials, “surplus energy income” and smart-connected living.

What problem does your product/service solve?

There’s a multitude of worldwide changes happening in the residential and commercial real estate industry that our #GreenLuxHomes address:

  • Energy bills are rising and there’s too much reliance on an energy grid that’s vulnerable and antiquated.
  • Property values are dipping
  • Commercial buildings are inefficient.
  • New houses haven’t caught up to advances in technology
  • Sustainability is changing worldwide

S2A Modular is truly creating a new category of custom homes that simply aren’t comparable to any traditional site-built, modular or other types of residences. An S2A home is immediately superior in long-term value, upon appraisal, to a traditional home – and for good reason. Simply put, a Green Lux Home saves money, time and energy, while reflecting the ultimate level of sustainability, luxurious design, high-end materials, full smart home ecosystem features and an overall better way of living. Our homes are constructed with high-end custom or predesigned models and superior performance materials, which provides self-sustaining power, using exclusive energy storage and solar technology that eliminates energy bills (and may even result in energy companies paying you for your contribution back to the grid). Our homes are fully connected smart homes with smart appliances, energy features and security features controlled with a single mobile app. Not to mention, all these exclusive features result in a higher home value than traditional homes.

What are you most excited about right now?

I’m most excited to be bringing our product to mass market. Over the past year, we’ve focused our efforts on fundraising, networking with key industry players, getting involved in major sectors of the market, showcasing how our product works and the impact we can make on the world. We’ve truly been focused on building a strong foundation that can help us take S2A Modular worldwide, even further than we could’ve ever imagined.

What’s next for you?

We’re working on something exciting for 2020, which we haven’t actually shared too much of yet. S2A Modular is currently developing housing solutions for the nation’s homelessness population by providing affordable, sustainable housing that can be built for 20 cents on the dollar compared to similar structures being purchased by the U.S. government. We plan to sell these homes nationwide for less than the cost of an average car, and they’ll be electrically self-sustaining to run completely off grid.

We’re also in the works of finalizing a licensing agreement, which will allow us to expand the S2A MegaFactory worldwide.  We will be working with a few major industry partners to quickly and efficiently build and fulfill large orders of #GreenLuxHomes across the globe.

What’s a cause you’re passionate about and why?

There’s a huge human trafficking problem right now, and as a father, this cause is near and dear to my heart. I recently got involved in supporting the organization Operation Underground Railroad (O.U.R.), which works to rescue victims of human trafficking and sex trafficking, with a specific focus on children. Over the past five years, O.U.R. has rescued 2,603 victims and assisted in the arrests of more than 1,365 traffickers around the world.  To support this organization, I took a little-known passion of mine in the design, engineering and manufacturing of sunglasses to donate 100 pairs of glasses that will be sold to help raise money to support the work of O.U.R. This is an incredible organization and it was an honor to be able to use my passion in sunglass design to support their efforts to help human trafficking victims.